Siren DC | About Siren

Siren Digital Communications, LLC employs interactive media to inspire, excite and compel your audience to act. From our Washington, DC office, we create new media solutions that tell our client's unique stories: web sites, web site features, digital videos, speaker support presentations, kiosks, animations, DVD's, HTML emails and
CD-ROMs.

› Story Focus
› SirenDC Team
› Our Story

› JOB OPENING AT SIRENDC

STORY Focus

SirenDC liberates your story with interactive media. Our goal is to inspire your target audience with your story and compel them to act. The five foundations of our business are:

THE STORY
We focus first on the story. What is unique about your message, your goal, your idea? What do you want to inspire, compel or incite people to do?

DESIGNS THAT FIT
We create graphic designs fit the story, your identity, message and audience.

CONTENT CRAFTING
We develop scripts, storyboards and electronic content to tell your story.

TECHNOLOGY IMPLEMENTATION
We determine the best technology to reach your clients and then implement it.

SERVICE & VALUE
We pride ourselves on long term relationships, ensuring that client expectations are met and whenever possible exceeded. Often working on a fixed price basis, we offer a full range of new media solutions at highly competitive prices.

SirenDC Team

Will Weems is SirenDC's Creative Director. He works with you to determine the best medium and means to tell your story. In his spare time Will is the Membership Director for AIGA DC.

Mary Shaffner is the Content and Marketing Guru. She works with you to understand your audience and what will compel them to act. She develops the story for your digital media project. Mary cooks up ideas and pies.

Jose Caicedo is SirenDC's graphic designer. He employs design to visually tell your story. When not creating for clients, Jose paints.

SirenDC's professional memberships include:
› American Institute of Graphic Artists (AIGA)
› DC Chamber of Commerce

Our STORY

In 2000 Mary and Will journeyed through Asia and together produced the web site project Millennium Snapshot. With a laptop and digital camera, Will built and designed the site and documented the trip in video and stills images; Mary wrote the site content. This project was the spark that led to the creation of SirenDC.

From 2001-2, Will built a successful freelance digital design business. SirenDC is an expansion of Will's freelance practice and the culmination of his excitement for and experience in digital communications. In 2003, Mary joined Will and SirenDC was born.

Each principal has over a dozen years experience in digital media and marketing communications. Prior to SirenDC, Mary spent 7 years marketing in the renewable energy industry creating, managing and implementing communications projects and campaigns for a number of organizations and private companies. During the early nineties, she worked for an information technology company as Project Manager and then Marketing Manager. She has an MBA with a focus on Environmental Entrepreneurship and a BA in International Affairs, both from George Washington University.

As Creative Director from 1997-2000, Will built and grew Modus Interactive, a successful multimedia design firm that was subsequently sold to MHI Group. An early entrant into the new media field, Will was a founding member of the Adams Morgan-based studio cooperative Ant vs Ant, building multimedia solutions from 1993-1997.

Both founders are long time DC residents. They have a strong interest in environmental and social issues and volunteer their time and support a variety of organizations.